FAILURE OF TATA NANO

Tata Nano is the cheapest car in the world was introduced on january 10, 2008. The very first version of Nano costed ₹1,00,000. The length of the car was 3.1metre, width 1.5 metre and height 1.6 metre. The milege of the car was also impressive 23.6 kilometre. Really the car was affordable to the middle class people. The tata Nano had drawn over fullpaid bookings amounting to nearly ₹2500 crores. Sales of Tato Nano during the introduced years is as follows:

REASONS FOR FAILURE

1)  The price of raw materials and employees wages also increased as a  result  the price of car increased to 2 to 2.5 lakhs.

2) Nano didn't provide AC, airbags and there was only one wiper.

3) It was failed on providing safety to customers.

4) Price of the car was not suitable as compared to competitors which provided more feautures than Nano.

5) Some of the models reported  fire while running the car.

 To conclude Tato Nano was affordable to the middle class people, but it failed to provide more feautures with the rise in price of the car in the subsequent years.

THANKYOU

SURYADAS K.S

Posted by : Surya Das August 05, 2023 Tags : Failures

Subscribe by Email

Follow Updates Articles from This Blog via Email